Cherokee (CJ), is the visionary founder of n.o. records. A lifelong composer with over 20 years of experience, Cherokee studied at the Purchase School of Music and Borough of Manhattan Community College. His passion for sonic storytelling and artist development has driven him to create a label that champions creativity, authenticity, and community. As Chief of the Tribe, he leads with integrity, soul, and an unshakable belief in the transformative power of music.

Hi, I’m Challen Ford currently serving as COO at n.o. records. My role bridges strategy and operations, ensuring our executive team’s vision is executed seamlessly across departments. I work closely with artists, managers, and internal stakeholders to streamline initiatives, oversee key projects, and drive organizational growth in a fast-evolving music landscape.